This is about real advertising! The purpose is to
- address a wide audience,
- make the event known, and
- draw people to the event web site.
Consider:
- High-quality graphics required
- Costs money
Printed media
- Any graphics have to be provided in high resolution.
- Most media will probably prefer TIFF files.
- Take a longer lead time into consideration! The freeX will need the ad approximately 2 months in advance.
- The German magazine freeX might include a half-page advert at very friendly conditions.
Brochures and Posters
- Any graphics have to be provided in high resolution.
- Most printers will probably prefer TIFF files.
- Take a longer lead time into consideration
- Design
- Preparation
- Production
- Distribution
Brochures and posters can be placed at
- event location
- places in the same city
- IT related places in general
You may want to offer PDFs of the brochure and posters for download so volunteers can print them out and place them in their vicinity.
Web sites
- Banner ads
- Usually standard sizes
- Make sure that text is readable
- Not too many details
- Google Adwords
- Run campaign for www.warpstock.eu
- What are possible adwords?
- OS/2
- eComStation
- terms associated with presentation topics