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This is about real advertising! The purpose is to

• address a wide audience,
• make the event known, and
• draw people to the event web site.

Consider:

• High-quality graphics required
• Costs money

[Edit]1 Printed media

• Any graphics have to be provided in high resolution.
• Most media will probably prefer TIFF files.
• Take a longer lead time into consideration! The freeX will need the ad approximately 2 months in advance.
• The German magazine freeX might include a half-page advert at very friendly conditions.

[Edit]2 Brochures and Posters

• Any graphics have to be provided in high resolution.
• Most printers will probably prefer TIFF files.
• Take a longer lead time into consideration
  • Design
  • Preparation
  • Production
  • Distribution

Brochures and posters can be placed at

• event location
• places in the same city
• IT related places in general

You may want to offer PDFs of the brochure and posters for download so volunteers can print them out and place them in their vicinity.

[Edit]3 Web sites

• Banner ads
  • Usually standard sizes
  • Make sure that text is readable
  • Not too many details
• Google Adwords
  • Run campaign for www.warpstock.eu
  • What are possible adwords?
    • OS/2
    • eComStation
    • terms associated with presentation topics

Last changed: 26.10.2009 12:27 (CID: 247) by Christian Hennecke -