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[Article: Advertising ]
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This is about real advertising! The purpose is to

  • address a wide audience,
  • make the event known, and
  • draw people to the event web site.

Consider:

  • High-quality graphics required
  • Costs money

[Edit]1 Printed media

  • Any graphics have to be provided in high resolution.
  • Most media will probably prefer TIFF files.
  • Take a longer lead time into consideration! The freeX will need the ad approximately 2 months in advance.
  • The German magazine freeX might include a half-page advert at very friendly conditions.

[Edit]2 Brochures and Posters

  • Any graphics have to be provided in high resolution.
  • Most printers will probably prefer TIFF files.
  • Take a longer lead time into consideration
    • Design
    • Preparation
    • Production
    • Distribution

Brochures and posters can be placed at

  • event location
  • places in the same city
  • IT related places in general

You may want to offer PDFs of the brochure and posters for download so volunteers can print them out and place them in their vicinity.

[Edit]3 Web sites

  • Banner ads
    • Usually standard sizes
    • Make sure that text is readable
    • Not too many details
  • Google Adwords
    • Run campaign for www.warpstock.eu
    • What are possible adwords?
      • OS/2
      • eComStation
      • terms associated with presentation topics




Last changed: 26.10.2009 12:27 (CID: 247) by Christian Hennecke - HomePage Reload page Download HTML Lock